01 — Project details
GMBI aimed to attract a design-savvy audience and establish the brand as a resource for insights into iconic furniture pieces, hoping to drive organic traffic and engagement from design enthusiasts and professionals. The blog post The Design Story Behind Herman Miller’s Iconic Eames Lounge Chair was developed to highlight the story, craftsmanship, and cultural significance of this renowned piece, linking the GMBI brand with timeless, high-quality design.
02 — Creative process
I focused on creating a narrative that was both informative and engaging, appealing to readers interested in design history and furniture artistry. The article:
Detailed the origins and development of the Eames Lounge Chair, emphasizing its unique craftsmanship and cultural influence
Connected the chair’s iconic status with broader trends in mid-century modern design, appealing to design-conscious audiences
Included rich, descriptive language and visuals to captivate readers and keep them engaged on the page