01 — Project details
G|M Business Interiors, a provider of office solutions, aimed to enhance search visibility and attract B2B customers by delivering valuable content on office furniture durability. The company needed content that would address common questions on furniture lifespan to guide buyers and position GMBI as an authoritative source in the industry.
02 — Objectives
The primary goal was to create a well-researched, SEO-optimized page targeting specific, high-value search queries on commercial furniture lifespan. The page aimed to:
Rank highly for competitive keywords in the office furniture domain.
Build GMBI’s brand authority and help users make informed investment decisions.
Position GMBI as a top source on office furniture durability, influencing prospective customers’ purchasing choices.
03 — Strategy
Keyword Research & Targeting
I conducted extensive keyword research to focus on both primary and secondary keywords that directly address the needs of GMBI’s target audience. The primary keyword was “how long do office chairs last,” with supporting secondary keywords such as “how long does an office chair last,” “how long should an office chair last,” “how long does office chair last,” and “how long does furniture last.” These keywords were strategically incorporated to maximize relevance and search performance.Content Structure & SEO Optimization
The page was structured to answer common queries about office chair and furniture longevity in a clear, accessible way. Using optimized headings, metadata, and internal links, I created a page that was both informative and easy to navigate, providing a comprehensive resource for users. This SEO-focused structure helped ensure visibility for targeted queries and guided readers seamlessly through the content.Educational and Brand-Aligned Tone
I crafted the content in an educational, consultative tone that aligned with GMBI’s brand voice. While educating readers on factors affecting office furniture lifespan, I also highlighted GMBI’s high-quality offerings, subtly positioning the brand as the go-to source for durable office furniture.
03 — Results
Top Google Ranking for Key Search Terms: The page achieved a high ranking on Google, becoming a top source for the search term “how long do office chairs last.” This ranking helped drive organic traffic and establish GMBI as a trusted authority on office furniture lifespan.
Increased Website Engagement: Data analysis indicated that users spent more time on the page, engaging deeply with the content and exploring additional resources on the GMBI site.
Enhanced Brand Authority and Credibility: By directly addressing buyer concerns around furniture durability, the page helped build GMBI’s credibility in the industry, fostering trust and encouraging potential leads.